A sweet little branding project.

The Kulka i Spółka story

Vendor stands for retail outlets.

Kulka i Spółka provide vendor stands selling confectionery for use in various environments: these can be found in shopping malls or at outdoor sites, for example at the seaside or fairs. The client came to us looking for a name and a logo for their new company.

The Kulka i Spółka logo story

How we developed the brand name and logo

As this was a startup company, we wanted to find a snappy name and to use a distinctive style to make the brand instantly identifiable. We also knew that the main products would be gumballs and gobstoppers and that the target client would be mainly children, so we wanted bright eye-catching colours and a fun look for the logo. And so the 'candy' logo was born. This logo was then used to create illuminated signs to place on the top of the vendor stands.

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What They’re Saying

“Atmo made me understand the difference between just a name and a strong brand. And helped me to create it. They came up with a great brand name and brand design for the product I introduced to the market. And it works! We keep on expanding in Krakow, but hope to have selling points across the whole of Poland soon.”

Justyna SadzaOwner, Kulka I Spółka